International Makeup Trade Show

anyone want to go with me? or meet up? =P

source

Known simply as “The Show” to the make-up world, the International Make-Up Artist Trade Show (IMATS) is the only show of its kind in the world. Thousands of make-up artists, vendors, manufacturers and enthusiasts convene for the make-up world’s biggest gathering to discuss, display, discover and collect the best the industry has to offer. If you’ve ever wanted to learn the techniques or experiment with the products, or if you just have an interest in the art of make-up, then L.A. is where you need to be in June. The Pasadena Convention Center will host the 10th Anniversary IMATS, which is presented by Make-Up Artist magazine. On June 23 and 24, make-up pros will come together to provide the finest education and demonstrations in the world— ideas will be exchanged, products will be tried, and make-up secrets will be revealed

History
During the mid-’90s, there were no trade shows specifically for make-up artists, and cosmetic companies expressed a desire for such an event. Knowing just how much education could be provided, Make-Up Artist publisher Michael Key held the first International Make-Up Artist Trade Show in August 1997. The Show allowed artists to custom-tailor what they wanted to see. It offered a diverse mix of presentations, products, demonstrations, and education by some of the biggest names in the business. Like Make-Up Artist magazine, the Trade Show continues to further Key’s vision to educate and reach make-up artists around the world.

need to be more convinced? check out enkore's youtube video!